François Burra

Product & UX Strategist, Climate Tech

Bio

François Burra is a Product Lead and UX consultant, mentor, and speaker with 12 years of experience working with startups and agencies in Canada and the US. After taking almost a full year off and following climate courses, François pivoted his career to fight the climate crisis and joined the Product for Net Zero team to help digital companies and product teams take advantage of the net zero opportunity. He also launched a vegan investment club in Canada in 2020.

Why are you interested in participating at Product4Good?

When we talk about building products for good, I understand that we are talking about how and why we build products to have a positive impact for the society. Digital emissions nowadays represent 4% of global Greenhouse Gas (more than the aviation industry!) and are growing exponentially. Considering the climate emergency and biodiversity crisis, it is crucial for product leaders to incorporate climate considerations into their job.

Even if it is not yet central to product management practices in North America and worldwide, there are many ways to make product management “greener” or more climate-conscious. I aim to raise awareness on this topic and give practical tools to PMs.

Want to attend François’ presentation?